Console Wars: Halo Bubble Bursts, Wii Reclaims Console Lead

After a one month hiccup while Microsoft and the newly launched Halo 3 lorded over the console hardware sales market, Nintendo has regained its perch. In September, 519,000 Wiis were sold in North America compared to 366,000 Xbox 360s. Despite the increased sales that followed their price cut, Sony continued to trail in their first full month of lower prices and moved only 121,000 units.

The PS3's price dropped by $100 to $499 in mid-October, and a $399 model was launched in early November. Microsoft dropped its lowest-end Xbox 360 by $20 to $280, but the Xbox still remains pricier than the Wii at $249.

Retailers have reported that Wii units sell out within a few days, even though Nintendo has said it increased production for the holiday season. Some observers have said that Nintendo appears to be increasing supply slowly, so as not to cause a glut.

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