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Fallen Earth: Steam Item Series

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Fallen Earth: Steam Item Series

Fallen Earth is now offering an exclusive faction-branded T-shirts for all their players who purchased through Steam's digital distribution services:

Fallen Earth Announces New In-Game Item Series Available Through Steam

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Cary, NC - November 25, 2009 - FALLEN EARTH, LLC today announced a new and exclusive in-game item series for its self-titled massively multiplayer online game (MMO) through digital distribution partner, Steam®, a digital delivery and management platform for the PC. The item series, available now on Steam, will include six special faction-related t-shirts for use in-game, providing new players with additional armor and strengths to get started in the apocalypse.

The special promotion will begin November 25 at 3:00 p.m. EST and run through December 3. Customers who purchase Fallen Earth through Steam during this time will receive immediate access to the game and a t-shirt "voucher" for an exclusive faction-related t-shirt of their choice. Players will have the opportunity to trade in vouchers at a number of NPCs throughout the game for one of the six t-shirts, each of which displays one faction logo-CHOTA, Enforcers, Lightbearers, Techs, Travelers or Vistas. When worn, the t-shirt will provide the equivalent of a level 10 shirt armor piece, with specific t-shirt stats customized to each faction's strengths.

Allowing players time to decide which faction they would like to represent, vouchers may be redeemed at any point during gameplay, and t-shirts may also be traded in at any time for a another should they choose.

"We have gained a lot of support through the Steam community and wanted to offer a new and exclusive in-game item," said Jessica Orr, marketing manager for Fallen Earth. "The new series is a fun way to allow players to identify themselves as a member of a specific faction."

Fallen Earth takes place in the post-apocalyptic Grand Canyon where the Shiva Virus has wiped out most of the earth's population. The game gives players the choice to rebuild the decaying world or participate in its destruction through use of the classless advancement system, real-time crafting and the seamless integration of first-person shooter and role-playing game mechanics.

To purchase Fallen Earth via Steam, check here: http://store.steampowered.com/app/40000/

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This is a form of RMT cloaked in a cross promotion with Steam.

It is unfair to players who already purchased the game.

MMOG companies need to understand the fundamental rule that all items must be earned in-game.

 
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