In an interesting use of tax dollars, the U.S. Army and the Global Gaming League website have announced a $2 million sponsorship deal that will see the Army reach the eyes of millions of young males in prime Army recruiting range. Unfortunately, I'd suggest that the average kid yelling at me in Counterstrike might not be who anyone wants defending their country.
The U.S. Army is about to invade the online gaming community with an estimated $2 million sponsorship deal with the Global Gaming League website.
Starting in June, the Army will sponsor a "national gaming" area as a way to tap into the site's 9.2 million players per month of everything from shooter games to pro baseball. It hopes to find candidates for recruitment among the 17- to 24-year-old males who are 80% of the gamers on the site - young men hard to reach with advertising.
U.S. Army Sponsors Global Gaming League To Tune Of $2 Million
In an interesting use of tax dollars, the U.S. Army and the Global Gaming League website have announced a $2 million sponsorship deal that will see the Army reach the eyes of millions of young males in prime Army recruiting range. Unfortunately, I'd suggest that the average kid yelling at me in Counterstrike might not be who anyone wants defending their country.
Read more on Yahoo! News.
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