| Xbox 360 Most Searched Console In US, Sales Spike To Follow?
The Xbox 360 has taken over top spot from the Nintendo Wii in a sometimes meaningless, but often important potential indicator of sales: online searches. Last month, for the first time since the Wii launched, the Xbox 360 was the most searched console. While negative things like hardware failure likely contributed, the article notes, they were far down the list of searches. Last month, the Wii outsold the year-old Xbox 360 2:1.
While Microsoft's Xbox surpasses the Wii in overall sales volume, Nintendo's Wii has posted the fastest growth in market share. Online searches are sometimes a sales indicator. "We often find that Internet searches are a leading indicator and can be predictive of future sales growth," Hitwise said.
Based on search terms, the recent warranty extension issued by Microsoft due to an "unacceptable" number of repairs reported by Xbox customers wasn't the top driver behind the increase, Hitwise said. Xbox 360 led the list of top 10 search terms that included Xbox 360. Other top terms were "Xbox 360 games" and "Xbox 360 price drop." Terms such as "Xbox 360 problems" or "Xbox 360 repair" were number 13 and 15, respectively.
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Xbox 360 Most Searched Console In US, Sales Spike To Follow?
The Xbox 360 has taken over top spot from the Nintendo Wii in a sometimes meaningless, but often important potential indicator of sales: online searches. Last month, for the first time since the Wii launched, the Xbox 360 was the most searched console. While negative things like hardware failure likely contributed, the article notes, they were far down the list of searches. Last month, the Wii outsold the year-old Xbox 360 2:1.
Read more here.
Permalink