Microsoft's Next Aim: Casual Games

An article on Yahoo! News looks at Microsoft's next big hurdle, now that Halo 3 has cemented the console among the hardcore crowd, and it's casual games. The article rightly points out that Xbox Live already serves this niche, but seems to indicate they're not doing a great job of telling people.

The huge buzz around games like "Halo 3" obscures the fact that Microsoft's Xbox Live Arcade has about 100 games available for download. These range from arcade classics like "Pac-Man" to popular card games like "Texas Hold'em."

"They need to take their lowest-priced model and push it with a combination of games they have with Xbox Live. It's not games coming out of Activision (ATVI.O) or EA (ERTS.O), it's the $5 to $10 games on Live," Greenwald said.

For more, check out the original piece.

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