Lord of the Rings Online: Steefel Interview on Localization, Book 12

Executive Producer Jeffrey Steefel spoke to WarCry about Book 12, localizing their game to South Korea, DirectX10 and much more in our latest "Ask Turbine" interview.

"We've always thought of this game globally from the beginning," he said. They have to make the user interface (UI) more familiar to the Korean gamer and completely reconsider the business model they employ in that region. A subscription service simply won't work in Korea, where the industry is powered off of micro transactions.

For years, North American games have had issues with the divergent business models. The big North American titles are designed for subscriptions and sometimes that makes it difficult to transition when it comes time to expand into Asia.

Read more after the click.

Permalink