WarCry Choice Posts: 1986 Joined: 29 Jan 2004 | Scotland Targets Gamers With Drunk Driving Ads
Scotland has announced intentions to target gamers with anti-drunk driving advertising. It's an interesting approach from a government to place advertising of this nature inside games and further legitimizes the in-game advertising industry.
How much success Scotland will have with virtual billboards in NBA Live remains to be seen.
Read about it here.
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Posts: 162 Joined: 10 Jul 2006 | This is silly. Not in game advertising, I am all for it, when it fits.
But doesn't Scotland realize that gamers don't leave their house, so how can they possibly drink and drive? |
Network Programmer Posts: 2315 Joined: 12 Nov 2002 | bloodyleach:
This is silly. Not in game advertising, I am all for it, when it fits.
But doesn't Scotland realize that gamers don't leave their house, so how can they possibly drink and drive?
Exactly! Kind of a waste if you ask me. |
Scotland Targets Gamers With Drunk Driving Ads
Scotland has announced intentions to target gamers with anti-drunk driving advertising. It's an interesting approach from a government to place advertising of this nature inside games and further legitimizes the in-game advertising industry.
How much success Scotland will have with virtual billboards in NBA Live remains to be seen.
Read about it here.
Permalink