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Scotland Targets Gamers With Drunk Driving Ads

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1)   26 Dec 2007 18:03

Scotland Targets Gamers With Drunk Driving Ads

Scotland has announced intentions to target gamers with anti-drunk driving advertising. It's an interesting approach from a government to place advertising of this nature inside games and further legitimizes the in-game advertising industry.

How much success Scotland will have with virtual billboards in NBA Live remains to be seen.

Read about it here.

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2)   26 Dec 2007 18:18

This is silly. Not in game advertising, I am all for it, when it fits.
But doesn't Scotland realize that gamers don't leave their house, so how can they possibly drink and drive?

3)   27 Dec 2007 17:41

bloodyleach:
This is silly. Not in game advertising, I am all for it, when it fits.
But doesn't Scotland realize that gamers don't leave their house, so how can they possibly drink and drive?

Exactly! Kind of a waste if you ask me.

 
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