Infogrames Considers Using Atari Name Exclusively

David Gardener, speaking to GameIndustry.biz said that Atari's parent company, Infogrames, is considering dumping its name in favor of the more widely known Atari name:

"I'd like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari," said the company's CEO. "We have a new board of directors, a new management team that's less than a year old - so yes, it's really continuing.

"We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming."

And president, Phil Harrison, added: "We are absolutely a start-up, we're just a start-up with 25 years of history."

There's a lot to be said for name-recognition.

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