Google Not So "Lively" After All

Proving that a game world can die faster than Hellgate: London, Google announced today that it's closing the door on it's "virtual space" called Lively. Lively had opened its doors in July. Check out the why of this decision below.

In July we launched Lively in Google Labs because we wanted users to be able to interact with their friends and express themselves online in new ways. Google has always been supportive of this kind of experimentation because we believe it's the best way to create groundbreaking products that make a difference to people's lives. But we've also always accepted that when you take these kinds of risks not every bet is going to pay off.

That's why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we've decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. Lively.com will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.

We'd encourage all Lively users to capture your hard work by taking videos and screenshots of your rooms.

Developers can breathe a sigh of relief now that internet powerhouse Google is out of the picture. *g*

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That was quick and dirty google style

Doesnt work? Blow it up and start something new

Looked too much like IMVU, at least I think so.

Hadn't even heard about that till now and I use google as my main search engine. Still not intrested in the slightest about using it. Perhaps they didn't advertise it very well? or am I the only person not to have heard of it?