Dungeons And Dragons Online: Is advertising in your future?

Wired News has an article that discusses what's going on with in-game advertisements, as well as what the near future may hold. While not perfect for all games, it sounds like some developers may have found a way to introduce advertising to fantasy games:

Acclaim is about to take product placement to another level with its free, ad-supported massively multiplayer online games next year. Game industry veteran Dave Perry, who's directing 2Moons for Acclaim and creating several additional MMO games, wants to open up the door for corporate-sponsored micro transactions.

"When you buy a virtual item, we're going to do a search to see if any advertiser in real-time is willing to pick up the cost of that item," said Perry. "If you want this sword, it would put up a message and ask if you would like Coca-Cola to buy this item for you."

There are definitely some pros and cons to be weighed. What level of advertising goes too far for you? Tell us in our forums.