EA proves that once in a while they can get things right.
When EA announced that Star Wars: The Old Republic was headed for a free-to-play model, many saw the switch as a last ditch effort to save a suffering MMO with dwindling subscribers. However, EA in their earnings call yesterday that not only is the FTP swith made in November working, but the game has actually increased subscribers and doubled revenues for the game.
In a Q&A after his prepared remarks, EA pres. Frank Gibeau stated, "As you know, last year we took a new approach by introducing some new pricing models into Star Wars: The Old Republic, including a free-to-play model for our fans and since it was introduced in November we've added more than 1.7 million players on the free model to the service. And the number of subscriptions has stabilized at just under half a million.
"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so.
"We just recently released Rise of the Hutt Cartel as our first major digital expansion and it's reviewed really well and is selling very well. We're cautiously optimistic about how the conversion to free-to-play has gone for Star Wars: The Old Republic."
This spells good news for SWOTR devotees, as EA clearly plans to continue support and content updates for the MMO. Looks like you won the EA lotto, guys.
Star Wars: The Old Republic is the only massively-multiplayer online game with a Free-to-Play option that puts you at the center of your own story-driven Star Wars saga. Play as a Jedi, a Sith, a Bounty Hunter or as one of many other Star Wars iconic roles and explore an age over three-thousand years before the classic films. Become the hero of your own Star Wars adventure as you choose your path down the Light or Dark side of the Force.