Earn rewards for spending money in RIFT.
As part of their RIFT free-to-play initiative, Trion Worlds is introducing a new loyalty rewards program to thank players for supporting the MMO. Basically, whenever you spend real money in RIFT, you'll gain a new resource called Loyalty. Loyalty can be gained by purchasing or spending credits, subscribing to RIFT as a Patron, and consuming the new resource REX.
As players spend more money and earn more Loyalty, a meter will rise and unlock new rewards. There are five levels of Loyalty players can unlock, with different rewards at each tier. These rewards include special costumes, mounts, item packs, the ability to change your target icon to Elite or Raid status, unique dimensions, and more.
Once RIFT switches over to free-to-play on June 12, Trion plans to award current and former subscribers with Loyalty based on how long they previously subscribed to the game. If you're one of those players, remember to check the RIFT item store after June 12 to get your loot.
Source: RIFT Developer Blog