Arenanet would love to get the Asian market playing GW2 as soon as possible.
Many MMOs developed in the U.S. or Europe don't find success in the Asian market, but ArenaNet's Colin Johanson - lead content designer on Guild Wars 2 - is confident his game would sell like gangbusters. Guild Wars 2 is topping the list of most demanded MMOs in Chinese PC gaming cafes or "bangs", and Johanson said his team is busy running beta tests to get it there "soon".
"We have not determined dates for that yet, we're still working to figure all that out but those are all things that we're looking at right now," Johanson said, but he was quick to point out that the wheels are in motion.
"We did actually just run a Beta in China about a week and a half ago, our very first closed Beta test in China," he said. "On the major website in China that tracks the most anticipated games, Guild Wars 2 is very regularly number one on that list for most anticipated games in China and we're pretty stoked about that since we've only done one tiny closed beta over there so we think the possibilities are pretty huge when we expand the game into other regions as well."
But in contrast to how much had to change, and how slow updates have come for games like WoW in China, Johanson doesn't want to shortchange his Asian fans with a vastly different game. "We want to change as little as we can for China," he said. "I think there's a long history of Western games going into China and drastically changing their game. When updates release in China they often are released way later than they are in the West and it's something that a lot of Eastern gamers can be really offended by, they feel like they're sort of a second audience and they aren't treated as important as anyone else. I think that's something that we really want to break the trend for that, we want to show the respect for the Eastern audience just as much as we do for our Western audience."
The world of Guild Wars 2 is filled with thousands of dynamic events that constantly change based on the actions of players like you. Fast-paced, action-oriented combat lets you attack on the move, dodge and roll away from enemy blows, team up with other players, and take advantage of environmental weapons to dominate the battlefield! Competitive play in Guild Wars 2 is easy to learn, but offers challenges for new players and hardcore PvPers alike. Guild Wars 2 is your story - your choices determine how your personal story evolves, and with thousands of possible variations, no two players will have the exact same experience.
That's a very noble goal. Subtle changes will still have to be made, of course, but it's cool that ArenaNet will treat players from other countries just as well as it treats its players here with constant updates to Guild Wars 2's living story, and an API system to improve the experience for all.