AmEx partners with Riot Games to make a League of Legends branded debit card that grants Riot Points to users.
League of Legends files the sharp corners off of the notorious MOBA genre into something that's both approachable, yet challenging. Persistant character development lets you develop your strategies over time and build up your summoner profile, while runes can grant you the edge. The community is both highly competitive, yet well-policed. Think you have what it takes to compete in the League of Legends?
Developer Riot Games and financial giant American Express plan to unveil a prepaid League of Legends debit card on Wednesday. The joint sponsorship will grant users Riot Points (the game's in-game currency) when for using the card. These debit cards will feature pictures of LoL's characters and will be treated like a normal debit card, which is essentially used in place of cash.
Users of the card will receive the following benefits:
- 1,000 Riot Points awarded upon signup
- 1,000 RP after loading $20 onto the card
- 10,000 RP if the card is signed up for direct deposit
- An unidentified number of points for the first 10 purchases on the card
More details (including additional benefits) should follow the official announcement on Wednesday, along with a video from American Express explaining the benefits of the card.
"There is a great opportunity for brands here, particularly brands that make sense for our players," said VP of eSports for Riot, Dustin Beck in a story from the New York Times.
For a relatively young studio of only four years, Riot Games has proven time and again that it is a major player in the video game industry. The studio can now chalk up the business partnership as yet another great accomplishment right alongside getting its game recognized as a professional sport by the US government.
Source: New York Times