Fans of The Lord of the Rings Online who gain a level between 60 and 85 will be entered into a drawing to win a lifetime membership.
One of the simplest thrills of playing MMOs is leveling up. Aside from all the tangible benefits it brings with it, it serves as validation of a player's efforts. The Lord of the Rings Online intends to take the satisfaction of leveling up one step further by integrating it with an opportunity for players to earn a fairly worthwhile prize: a lifetime membership.
Begin your own epic adventure as the Race of Man, Elf, Dwarf, or Hobbit. Based on the books written by J. R. R. Tolkien and not the movies, LOTRO is a closest thing you can get to strolling through Middle-Earth with a solid walking stick in your hand as the road goes ever on and on.
According to the official LOTRO website, from October 28th to November 10th players who advance their "character to any level between 60 and 85 and your character's name will be entered into a drawing for a chance to receive a Lifetime Membership." Players who achieve multiple level ups between the 60-85 range during this time period will be entered into the drawing multiple times. Users sporting a character that's already at level 85 will automatically receive one entry in the drawing for that character. Characters that start in the competition at level 60 however, will need to level up at least once to qualify.
The drawing itself comes with three prizes. The grand prize will be the aforementioned Lifetime Membership. Only one winner will take this home. That said, there will be five first place and 10 second place winners who will net themselves copies of The Lord of the Rings Online: Helm's Deep Premium Edition and 500 Turbine points, respectively. For more information, visit The Lord of the Rings Online website.
Source: The Lord of the Rings Online