For every 1 million gold pieces RuneScape players drop in the Well of Goodwill, Jagex will give a dollar to a real world charity.
We're going to come right out and say that charity can be a pain. Obviously, it's a good thing that helps a lot of people do and achieve things they might otherwise not have been able to do. That said, it still sucks when you're at the checkout buying toilet paper with only ten dollars to your name and the cashier pulls a "would you like to donate a dollar to (insert needy group)" on you. What are you supposed to say that? That you have enough money for quilted butt paper but can't afford to throw in a hundred pennies for starving children?
RuneScape 3 is an instantly accessible F2P MMORPG set in a welcoming world of medieval fantasy. It is an empowering game full of opportunities for advancement and meaningful choices, where players are at liberty to build their wealth, master skills, rally friends and seek adventure as they please. In 2013 RuneScape is "made by you" more than ever before, with player choices driving an on-going story and shaping very fabric of the Gielinor
Luckily for our consciences, Jagex, the company behind RuneScape, has stepped into the fray with a charity drive that should allow the game's players to painlessly partake in a bit of charity without breaking their personal bank. The company recently launched The Well of Goodwill, an in-game location that players can sink their extra gold into to boost contributions to a real world charity. Every time players give 10 million pieces to the well, Jagex will set aside one real-world dollar for charities including GamesAid, Willow, SpecialEffect, Action for Kids and the Internet Watch Foundation.
Jagex has, in turn, created a page where gamers can view current contributions which, at the time of this current moment, total up to 109,080,362,202 gold pieces or about $11,000. "With the Well of Goodwill, we believe we have created a perfect system to allow our players to support worthy charities through their in-game efforts without affecting their own real-world pockets," said Riaan Hodgson, COO at Jagex. With contributions coming in steadily and the drive lasting through the end of the November, it may only be a matter of time before the counter maxes out at its upper limit of 1 trillion coins.