Darkfall: BT Oren on World Stickiness

RPGVault has recently posted an interview with BT Oren, Darkfall World Designer - as a part of their roundtable series.
He talks about the importance of keeping players interested in the game, and various ways of achieving this, including the do's and the don'ts. He then elaborates on the way the Darkfall team is handling it.
Check it out!