How EA's CEO is Developing from People's Need to "Steal"

| 19 Sep 2014 20:11
EA Andrew Wilson

EA's CEO discusses how the company is using what they understand of the human psyche to strategize their business.

CEO of Electronic Arts Andrew Wilson has been revamping the way the company functions, and one of his initiatives is honing in on the human need to steal. Speaking at the GamesBeat conference this week, Wilson discusses what he believes is important for EA's customers.

"Russell Simmons said to me once," Wilson explains, "'Human beings have an inherent need to steal.' What he was really saying is human beings have an inherent need to get value." And understanding how to incite that feeling with their customers is part of EA's business strategy, especially around their newest service, EA Access.

EA Access is a subscription service that gives players access to EA's catalog of games for $5 a month or $30 a year. The service will also offer discounts on digital purchases and beta access to upcoming EA games.

"What we want is to make you feel like what you get [with EA Access] is worth more than the money you have in your pocket." He further elaborates that, "It's really about saying that there is a player that wants to engage in our games at a huge value."

Wilson also talked about the power games have in storytelling, and how it surpasses what movies and television can do. He described how video games will continue to develop more believable stories and characters, and that we'll "start to see things that would have traditionally only have manifested themselves in film start to manifest in interactive, which is a far more powerful medium to tell a story."

Since taking over as chief executive officer of Electronic Arts a year ago, Wilson has taken a more active role of being in the public eye. His statements at the conference coincide with Wilson's mission to avoid EA becoming the worst company in the future.

Source: VentureBeat

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This whole thing reeks so badly of overstating the obvious, that i'm now 100% certain all of EA are invasive lizard people from mercury, trying to blend in unnoticed on our unsuspecting planet. What they understand of the human psyche? Hah! The mask is slipping EA.
The mask ...Is slipping.

Well, in order to something to be considered a steal, there must be a victim. So EA now can put in practice their new business plan: players first!

Oh you don't know shit about what has and has no value if that plants vs zombies 2 mobilwe game is any indication.
The things for which you can drop actual money on bogs the mind, consumable currency, cheats, actual plants while the thing you can and should monetize, skins, gets thrown at you for free left and right.

chocolate pickles:
"Russell Simmons said to me once," Wilson explains, "Human beings have an inherent need to steal.' What he was really saying is human beings have an inherent need to get value."

Those are two very differnet things. Seems once again, EA cant pull its head far enough out of its ass to see daylight.

I concur, EA wouldn't know the difference between two if it walked up to them and slapped them across the face.

I just want to point out something..


"Russell Simmons said to me once," Wilson explains, "Human beings have an inherent need to steal.' What he was really saying is human beings have an inherent need to get value."



How EA's CEO is Developing from People's Need to "Steal"

If you read them in this order, it's immediately clear that something is off...

What he said was completely reasonable and yet colored with this ridiculous headline, it's easy to see them getting some really bad press out of this.. This kind of reporting is lazy and frankly, I expected better from The Escapist.

Wait a moment. I might be misunderstanding something so please correct me if I'm wrong. Is this guy really saying that people who are searching for a better deal than the one EA offers is like stealing?

After rereading it again, I have to say that the title is a really pathetic click bait and you should be a shamed of yourself. It's not the CEO who said anything about stealing, it's the Russle guy who said it. The CEO actually denied that by explaining that people don't have a need to steal but rather a need to get good value, which is obviously true.
While stealing does offer a good value, people have a moral compass which prevents stealing from becoming a need except in troubling times.

The CEO did say it in a bad way but there was really no need to make a pathetic click bait out of it and seeing how I was fooled at first and reading the other comments... really escapist, grow a pair of Journalists to do the work.

...I think most of us would prefer you work on EA's need to "swindle".

Or to "cannibalize".

Or to "take hostages".

Ummm, "commit arson".

...Okay, that one might be a bit of a stretch.

Mwa ha ha ha haaa... So, in short, you're going to do nothng but stand there and talk gibberish at us until people fall in line.

Hey, anybody ever see The Towering Inferno? It's where there's this Big McLargeHuge apartment-office tower that's having a party all the way at the top with all the lights on...when everything inside the place is substandard and really heavily cutting corners on the safety features. So like, a fire starts up and none of the alarms OR the sprinklers work, and nobody gets the fact through to the party upstairs until the people are trapped. There's alot of tragic death, though a good deal of it was through being complete dips the whole time. The moral of the story, one which cost a ton of lives and expensive property damage, in this movie was basically...never to be too grand while also half-assed.

EA is trying to be too grand by far while being worse than merely half-assed. I would argue that there is hardly any 'ass' in their work at all. I suppose seeing is believing, though, so show me something Atlus-level and I'll think about it. (Heh, no. That is not actually possible for them.)

I'm in Europe now. I never had a data cap in the States but it's been a few years.

Ahh to be in a country with good Internet. Google the phrase "Unlimited Isp Lawsuit", most of the results will be from Australia, England and America.

(not meant to sound confrontational)

If they don't want to be the worst company all they had to do is fire all the CEOs and put a game developer as ceo.

While I understand what he is saying, it also sounds like an extended excuse to do things on the basis that they think we'd be doing all of these things to them if we had the chance. A little bit too much of "do unto others before they do unto you" here for my tastes.

Specifically, what they're really doing is just creating large amounts of false "value" in order to make their product look more appealing, in order to compensate for us making unreasonable demands such as wanting an actual game that's worth the money we paid for it ("but that would be work, which is TOOO HAAAARD and people who do actual work are too smart to work for shit wages and cave in to our demands for 'value'!"), like say, a gecko growing a detachable tail so we think we're gonna have a gecko, but we're left with a twitching stump that claims that it is being done for the benefit of the consumer, but has nothing to say about MAKING ACTUAL GAMES.

Quote apologists: if he isn't actually saying anything that alludes to EA believing that we are trying to steal from them or otherwise make an unfair transaction, why would he even mention the first quote???

And the sims 4 was suppose to put the player first.

It's EA. They're full of it, and they always will be. Honestly, it's a bit foolish to trust their PR. It doesn't even seem right to have the article here, all we're doing is enabling a pack pathological liars.

They're trying to reinvent their image without changing their behavior in any way, and that should be really insulting to everyone. They think if they just put out enough BS PR we won't notice the fact that they haven't actually changed a bit.

So, sensationalist phrasing aside, he's really saying that consumers want better value.
Which if said plainly, would illicit a chorus response of "No shit Sherlock!"


Oh please, EA. You couldn't give away free beer without somehow tainting the entire town's water supply.


slow down there, Hoss. Not all of us are crazy enough to accept anything but unlimited as far as internets go.

What country are you in where Unlimited actually means Unlimited?

I'm in Europe now. I never had a data cap in the States but it's been a few years.

slow down there, Hoss. Not all of us are crazy enough to accept anything but unlimited as far as internets go.

What country are you in where Unlimited actually means Unlimited?

So, let me see if I'm getting this right. It's a paywalled service to access a relatively narrow selection of games which are largely mediocre and themselves nickle and dimed to death on DLC?

There may also be discounts of some variety. You pay them to get discounts for buying their already substantially overpriced games.

By Grabthar's hammer, what a savings.

A subscription fee for their entire catalog seems like a good idea, in theory. The problem I am seeing with it is bandwidth usage. Observe;

You pay your subscription, download and play. Finish playing and the game deletes itself, you are (essentially) renting it remember (most likely after a set period of time, 24-48 hours maybe?). Now while this may seem like a fairly big assumption, keep in mind this is EA here.

Now to circle back to my starting point, bandwidth usage. The average data plan is, what, 300gb? With games clocking in at around 20-30gb installs means you will burn your entire allotment very quickly.

slow down there, Hoss. Not all of us are crazy enough to accept anything but unlimited as far as internets go.

Im beginning to think that the EA we hear the news and business decisions from might just be an entirely different business, devoted to cars or kitchen appplainces and all the gaming press gets them mixed up with the one that makes game.

Hmm. I think you might be onto something here. It would certainly explain everything that has been reported by EA over the last decade while still allowing me to keep my faith in humanities essential goodness.

On the one hand the headline is misleading and he was actually saying (in perhaps a awkward way) that people like to get more for less, or at least feel like they are. And yeah people like to get a good deal and feel like they are getting what they paid for.

Here's the thing though. Wilson knows EA is the most one of the most hated company in America and he should also know that gamers have a habit of jumping on anything, literally anything, EA spokesmen say, as proof that EA are evil. So it seems strange of him to say "People like to steel" rather than the less controversial "People like good value". If someone like Steve Jobs had said this, most people and especially fans would dismiss it as a piece of (maybe slightly unfortunate) rhetoric. EA can't say these kinds of things at the moment and not expect to be pilloried for it.

Also note how what he is talking about is a feeling of value rather than actual value (admittedly for video games the actual value is a pretty abstract concept). There were forums about EA Access when it was announced and opinions ranged from "EA are evil" to "It may be reasonable value depending on what games get added to it later". I don't remember anyone describing it as "a steal".

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