Final Fantasy: Interview with CEO of Square Enix Ltd.

   "Put simply, then, the pattern has been to create entertainment according to the hardware," he continues. "The hardware is restrictive to the content. Our current vision is to create polymorphic content. So, we are aiming to form original ideas without being restricted by the notions of hardware or media, and to deliver these ideas via consoles, online gaming, mobile gaming, or DVD. "
   "We understand that this might be difficult to imagine," he concedes, "but when you see the entertainment content that we will offer in the future, it will all become clear. So, it's still very abstract - but please expect our future; we will show what we can do."
   Square Enix mobile business global coordinator Misa Murohashi steps in to give a more concrete example of the concept. "For example, with Final Fantasy VII, we currently have a project to launch an extra story in Japan, with a DVD movie from the Final Fantasy VII world [Final Fantasy VII: Advent Children, which is also confirmed to appear on the UMD disc format used by PlayStation Portable movies]," she says. "At the same time, we're creating Final Fantasy VII Before Crisis, which is online content; that's kind of our first try at creating polymorphic content, so we're currently starting with that kind of big concept."
   Yamamoto nods. "Also, we believe that the mobile phone, which we carry every day, being a multi-functional device, is an ideal channel through which to deliver polymorphic content," he says. "So, maybe the mobile is one of the best multi-functional devices to make delivery of our polymorphic ideas. Utilising the everyday quality of the mobile phone, we will continue to provide content that everybody will enjoy."
   "So, that's a brief explanation of our polymorphic idea," he concludes. "That is going to be the keyword, not only for mobile, but it will appear in our console business, PS2, or online, PC entertainment, everything. This is the worldwide Square Enix vision and concept."

Read the entire Interview: here