Star Wars Galaxies: M&M'S Dares to Go to the Dark Side

As next year's premiere of EP3 approaches, Masterfoods USA is preparing for its own premiere of dark chocolate M&M'S Brand Candies and a promotion dubbed "The Star Wars M-Pire." The highlight of the Star Wars M-Pire promotion is the debut of M&M'S Chocolate Candies in dark chocolate. Different color mixes will represent different sides of the Force:lighter colors around milk chocolate will represent the light side, and darker colors with dark chocolate will represent the dark side. Here's a little bit more about the promotion:

For collectors, 72 collectible packages will be available in-store beginning April 2, 2005. These packages will showcase the loveable M&M'S® Brand Characters in a variety of Star Wars costumes and movie scenarios, and will feature exclusive under-the-wrapper "Galactic Gossip" -- Star Wars movie trivia and fun facts about the M&M'S® Brand.

To read the full article just click here and head on over to StarWars.com.