World Of Warcraft: New Blizzard Interview

Gamesindustry.biz has a new interview with Paul Sams and director Chris Metzen.

Here is an interesting tidbit from the interview:

How do you manage building new content and expanding the world, basically continuing the development process for several years, and still prevent yourself ending up in a situation where you're in crunch time for five years?

Paul: That's tricky! *laughs*

Chris: That's an amazingly insightful question - and I wake up screaming at night wondering about the very specific solution to that. Like Paul was saying, the fact of this game, the fact of its scale, has forced us to really look at a lot of parts of our development psychology, our mindset. We've really been learning vast lessons as we've gone forward.