World Of Warcraft: World of Warcraft In China

World of Warcraft recently launched with a massive amount of fanfare and success in China. Blizzard partnered with iCoke, Coca-Cola's name-brand presence in China, to host a myriad of WoW event in the weeks leading up to and after the launch of the game. iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site. The site is in Chinese, but even if you can't read it, it's well worth checking out. Blizzard also has [B]a ton of photos[/b] from the recent launch in China!