Asherons Call: Game Marketing Conference

Early registration before February 24th is $195.
After February 24th the registration rate is $295 and onsite registration is $395. Attendees can register online now at the early registration rate and save $200 off the onsite price at http://www.GameMarketing.com

Speakers Include:

[li]Bob Aniello, Vice President of Marketing, JAMDAT Mobile
[li]Brandon Berger, Digital Innovation, OgilvyInteractive
[li]Jamie Berger, General Manager, Consumer Products, IGN Entertainment
[li]Michael Cai, Director of Broadband and Gaming Research, Parks Associates
[li]Mike Cassidy, President, Xfire
[li]Susan Corben Cox, Vice President of Marketing, Nyko Technologies
[li]Steve Curran, Founder and Creative Director, Pod Didital Design
[li]Don L. Daglow, President and CEO, Stormfront Studios Inc
[li]David Edery, Associate Director for Special Projects, MIT Comparative Media Studies Program
[li]Lydia Estrada, VP of Media Services, Ignited Minds
[li]Nique Fajors, Vice President, Global Brand Management, Atari, Inc.
[li]Scott Foe, Producer, Games Business Unit, Nokia
[li]Steve Fowler, President, Clear Thought Research
[li]Anita Frazier, Entertainment Industry Analyst, NPD Group
[li]Mark Friedler, CEO, GameDaily
[li]John Geoghegan, Executive Director, The SILOE Research Institute (Former VP, Global Sales & Marketing, LucasArts)
[li]Lori Inman, Global Brand Marketing Director, Vivendi Universal Games
[li]Sean Kauppinen, Director, Kohnke Communications
[li]Sam Kennedy, Editor-in-Chief, 1UP.com (Ziff Davis Media Game Group)
[li]Chris Kramer, Director of Corporate Communication, Sony Online Entertainment
[li]Josh Larson, Director, Industry Products, CNET Games & Entertainment, CNET Networks Inc.
[li]Alex Macris, President and CEO, Themis Group
[li]Dan Mechem, Vice President Entertainment, Nielsen BuzzMetrics
[li]Nathaniel Mordo, Manager, Online Marketing, Ubisoft
[li]Paul O'Connor, VP, Design Director, High Moon Studios
[li]Ryan Okum, Vice President, Interactive & Wireless, Streetwise Concepts & Culture
[li]Michael Pachter, Managing Director, Research Wedbush Morgan Securities
[li]Arne Peters, Segment Manager Consumer Software & Solutions, Intel Corporation
[li]Craig Priddle, Director of Marketing, Bioware Corp.
[li]Matt Ringel, President, Games Media Properties
[li]Doug Scott, Director, Entertainment Marketing, Electronic Arts
[li]Sibel Sunar, Vice President, The Bohle Company
[li]Chris Ulm, Chief Design Officer, High Moon Studios
[li]Emmanuel Valdez, Chief Creative Officer, High Moon Studios

"Game Marketing Conference provides attendees focused, practical and valuable industry insight that can be immediately utilized in any product marketing effort, said Christopher Sherman, Executive Director of the Game Initiative. "This two day conference is a must attend event for all game industry professionals tasked with bringing product to market. The conference agenda is built around industry leaders presenting the latest research, marketing strategies and the all important case studies for a true view from the trenches."

Conference sessions include:

[li]Trend Analysis: Making sense of all the data
[li]New platforms, new opportunities - how to ride out 2006
[li]How to Market Next Gen Games for Next Gen Hardware
[li]Effectiveness of viral marketing: From Loving Bees to making friends on MySpace
[li]Case Study: "Death Rides a Black Horse" - a look at Darkwatch
[li]Case Study: Marketing Campaign for F.E.A.R.
[li]A look at the launch of Vivendi Universal's F.E.A.R.
[li]Opening Up the Shop: Blogs, Forums and Developers?
[li]Breaking the Walls: Turning Developers into Marketers and Vice Versa
[li]Public Relations in a Transition Year - Beyond The Review
[li]Spending Your Dollars Wisely: Print vs. Online vs. TV
[li]Opportunities on Emerging Platforms
[li]Marketing Way Outside the box: Nontraditional Marketing for Games
[li]Retail Battle Plans
[li]Event marketing - Trade Shows to User Groups, What Works?

View the full schedule at
http://www.GameMarketing.com/schedule.html

Sponsors include GameDaily, GamesIndustry.biz, 1up.com, Business Wire, Exclaim Recruiting Agency, GameRecruiter.com, Ziff Davis Media Game Group, GameSpot, GameFace and IGN.

About The Game Initiative

The Game Marketing Conference is produced by The Game Initiative, a leading producer of conferences and events for game industry professionals. Now entering it's 4th year, the Game Initiative produced 11 game
focused conferences and events in 2005, attracting almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors. Game Initiative is the leading producer of conferences and events for professionals in the computer and video game industry. Game Initiative is
chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game
Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, the Game Writers Conference, the Advertising In Games Forum, the Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com

Contact:
Tim Williams
Game Marketing Conference
512.289.8687
tw@gameconference.com