Asherons Call: Advertising in Games Forum

Confirmed Speakers include:

[li]Brandon Berger, Senior Strategist, Digital Innovation, OgilvyInteractive

[li]Mario Baumann, Director of Cross Marketing and Sales, JoWooD Productions Software AG

[li]Douglas Booms, Senior Director, Business Development, Double Fusion

[li]Bill Clifford, Creative Director, Wild Tangent

[li]Greg Costikyan, CEO, Manifesto Games

[li]Michael Dowling, General Manager, Nielsen Interactive Entertainment

[li]Jonathan Epstein, Agent, Games and Interactive Group, United Talent Agency

[li]Mike Goodman, Senior Analyst, Yankee Group

[li]Alex Kakoyiannis, Managing Partner, Navigame

[li]Garry Kitchen, CEO and President, Skyworks Technologies

[li]Shawn McMichael, Director of Advertising Sales, Microsoft Casual Games

[li]Michael Pachter, Managing Director, Research, Wedbush Morgan Securities

[li]Julie Thomas, Director, Promotions & In-Game Marketing, Vivendi Universal Games

Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics," said Christopher V. Sherman,
Executive Director of The Game Initiative. "The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.

Sessions include:
[li]Trends and Numbers - The Game Industry in 2006 A Year In Transition
[li]The ROI of Advergaming
[li]Product case studies - a view from the trenches - Advergaming
[li]Product case studies - a view from the trenches - In-Game Advertising
[li]In-Game Ads: Every Medium is Yours - But What Works?
[li]Campaign Integration and Reaching the Gamer Audience (or there is more than one
way to skin a cat).

The Advertising in Games Forum takes place at the Metropolitan Pavilion in New York City. Online registration is open and attendees can save $200 by taking advantage of the early bird registration -
only $195 - until March 31, 2006. Registration information and conference details are available on to
http://www.AdvertisingInGames.com

The Advertising In Games Forum is sponsored by Microsoft Casual Games, Business Wire, Gameindustry.biz, Moby Games and GameDev.net.

The average time spent consuming advertising with a video title is 110 hours versus 20 hours for football, according to The Wall Street Transcript. Also, video games retail for between $40 and $60 and video
games are played for an average of six months.

About the Game Initiative
The Advertising in Games Forum is produced by The Game Initiative, the leading producer of conferences and events for game industry professionals. Now entering its 4th year, the Game Initiative produced 11 game focused conferences and events in 2005, attracting almost 4,000 game industry professionals from around
the world as speakers, attendees, sponsors and exhibitors. The Game Initiative supports the growth of the industry through events, public awareness and programs that serve the needs of the companies and people involved in producing interactive entertainment software and hardware for video game consoles,
handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, Mobile Game Conference, Game Audio Conference, Game Writers Conference, Casual Games Conference, Game Marketing Conference, Advertising In Games Forum, Game Technology Association Meetings and
the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com