"Rather than tie up our email servers for the hours it would take to send that message to our players, we outsourced the job. (By the way, don't worry about your email address falling into enemy hands - the email blast company is acting as our agent, and CANNOT use the addresses we gave them for this job ever again without our specific permission.) So, the address in the "from" box is actually ours in a weird convoluted way. And the links in the message do in fact resolve to the Camelot Herald.

I apologize for the confusion. Please enjoy the Camelot Messenger!"

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Neat!