Infogrames to become Atari?

According to this article, it looks like Infogrames is planning to change their name to Atari. They've bought everything else Atari so why not just change the name? This could be announced at E3 and I'll have our people that are going there to check it out.

In fact keep an eye on the network for a ton of stuff E3 related we've got a LOT of people heading out that way this year.