Reuters: Sony Unveils New 'PSX' Game Machine

TOKYO (Reuters) - Sony Corp, under pressure to cut costs and roll out hot new products after dismal earnings news, unveiled a game machine on Wednesday, the "PSX," that puts a TV tuner, DVD recorder and game player in a single box.

I wonder how much they're prepared to lose on each sale ala Microsoft's X-Box, which MS admits costs them $100 more than MSRP? Hehe! If they aren't prepared to play "who can sacrifice the most money" with MS, maybe they better just cut their losses and run.

Click to see the full story at reuters.com