Adam West to host G4 Special

LOS ANGELES (June 23, 2003) - G4®, the Comcast-owned TV network all about video games and the gamer lifestyle, today announced the premiere of the first of five half-hour specials, titled Achieving the Glow, leading up to the network's signature programming event, G-Phoria™. The first "Achieving the Glow" program airs Friday, June 27 at 8 p.m. EDT/5 p.m. PDT (see attached schedule). The announcement was made by Vinnie Longobardo, G4's senior vice president of programming.

Viewers are guided through the Achieving the Glow series by host Adam West, the pop-culture icon best known as TV's classic "Batman." West's mission is to unravel the mystery of "the Glow," a state of gamer euphoria reached only during the ultimate video game experience. In each special, West will quiz a different group of video game fans - Gamers, Musicians, Actors, Athletes, and Industry Insiders - about the gear, games, philosophies and strategies that got them "Glowing." The specials premiere on consecutive Friday nights beginning June 27.

"Not since Commissioner Gordon flashed the 'Batsignal' into the skies of Gotham City has the 'Glow' been so powerful," said Longobardo. "Tune into G4 on Friday nights and Zap! Pow! - you'll know exactly how to Achieve the Glow."

G4's Achieving the Glow specials pave the path to G-Phoria, the network's signature programming event set to air August 8. G-Phoria, a location-based and televised mega-event celebrating the massive entertainment phenomenon of video games, features live bands, video games, celebrities and the Glow Awards™, which honor the best video games of the past year.

G4 "Achieving the Glow" Specials Premiere Schedule
Achieving the Glow with Gamers - Premieres Friday, June 27, 8 p.m. EDT/5 p.m. PDT
Achieving the Glow with Musicians - Premieres Friday, July 4, 8 p.m. EDT/5 p.m. PDT
Achieving the Glow with Actors - Premieres Friday, July 11, 8 p.m. EDT/5 p.m. PDT
Achieving the Glow with Athletes - Premieres Friday, July 18, 8 p.m. EDT/5 p.m. PDT
Achieving the Glow with Industry Insiders - Premieres Friday, July 25, 8 p.m. EDT/5 p.m. PDT

About G4
G4 is the Comcast-owned 24-hour, seven-day-a-week television network dedicated to the world of video games. Targeted to young adults 12-34, G4 is committed to creating a lifestyle brand that is the premier source of entertainment, news and information about electronic games, including video, computer, online and wireless platforms. G4 currently has distribution to approximately 11 million cable homes on Comcast, Time Warner Cable, Cox Communications, Insight and Mediacom systems. For more information visit www.g4tv.com.