Oddcast featured in WSJ

If you recall, we featured Oddcast technology in a recent review, and here they are in a recent Wall Street Journal Article!

Next Up

A look at new broadband services that are in the pipeline

By DENNIS K. BERMAN
Staff Reporter of THE WALL STREET JOURNAL

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So just what will all these new applications look like once they arrive on your computer screen? What kind of bells and whistles will faster pipes allow?

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One clue may come from Oddcast Media Technologies Inc., a small New York software-development firm that is building a new genre of broadband interfaces. In them, realistic, computer-generated "spokespeople" guide users through a variety of tasks. In one recent program designed with DigitalThink Inc., a San Francisco e-learning company, animated spokesmodels take prospective Cisco Systems Inc. salespeople through a training program. Another animated spokeswoman named "Lori," with realistic facial expressions and uncanny voice, guides users through a skin-treatment Web site designed by makeup company L'Oreal SA. (Visit the Web site.)

Some of Oddcast's interfaces encourage users to create an entirely new piece of media, such as mixing a new song or cutting a music video. In recent contests sponsored by advertisers including Toyota Motor Corp., the best videos are featured online and rewarded with a prize.

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Oddcast Chief Executive Adi Sideman has a vision of what these video Web logs will become. "Everyone will have his personal broadcast station," he says. "Just like you create your own Web page, you create your own TV station. And if you're good, you will be picked up [by a major media company] and get distribution, viewers and advertising."