EA signs See Advertising to handle NFS and Tiger Woods PGA Tour

REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 12, 2004--Electronic Arts (Nasdaq:ERTS) today extended its relationship with long-time partner, See Advertising of San Francisco by re-signing See to again be EA's primary agency. EA also assigned advertising support for two franchises -- Need for Speed(TM) and Tiger Woods PGA TOUR(R) -- to Wieden+Kennedy of Portland, OR. Terms of the agreements were not disclosed.