Atari & Universal Motown Records Group Announce Joint Marketing Relationship

Atari's TRANSFORMERS Video Game Hits Cross-Promotional Road with ReAlign/Universal New Band, DROPBOX

BEVERLY, MA - April 12, 2004 - Highlighting the entertainment industry relationships that have become its hallmark, Atari, Inc. (Nasdaq: ATAR) today announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal's hot new band, DROPBOX, with Atari's highly anticipated TRANSFORMERS video game for the PlayStation®2 computer entertainment system, based on Hasbro, Inc.'s popular TRANSFORMERS brand.