EA Announces Plans for The URBZ; Sims In The City!

REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 21, 2004--Electronic Arts (Nasdaq:ERTS) today announced that The URBZ (*working title) is in development for the PlayStationš2 computer entertainment system, the Xboxš video game system from Microsoft, the Nintendo GameCube™, and the Nintendo Game Boyš Advance. For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. The URBZ will be unveiled to industry insiders on May 12-14 at the Electronic Entertainment Exposition in Los Angeles. The URBZ is scheduled to be released simultaneously on all platforms in the fall of 2004.