Transformers Gone Gold

Popular Brand Celebrates 20th Anniversary with PlayStation(R) 2 Game That's "More Than Meets the Eye"

BEVERLY, Mass.--(BUSINESS WIRE)--April 29, 2004--Atari Inc. (Nasdaq:ATAR) announced today that its highly anticipated TRANSFORMERS(TM) video game, created exclusively for the PlayStation(R)2 computer entertainment system under license from Hasbro Inc. (NYSE:HAS), has gone gold. Based on Hasbro's hugely popular brand, Atari's TRANSFORMERS video game will be available worldwide on May 11th.