Atari to Unveil Marc Ecko's Revolutionary New Video Game at E3

Exclusive Sneak Peek at the Ultimate Urban Culture Game at E3 2004 in Los Angeles May 12-14

New York, New York, May 6, 2004 - Atari, Inc. (Nasdaq: ATAR), a leader in interactive entertainment, and fashion pioneer Marc Ecko, creator and founder of the urban lifestyle brand Ecko Unltd. and publisher of COMPLEX magazine, are joining forces to create the first truly authentic video game based on urban culture and graffiti art. A sneak peek at Marc Ecko's Getting Up: Contents Under Pressure will be available exclusively at Atari's booth (Petree Hall #4003) at the Electronic Entertainment Expo (E3) in Los Angeles May 12-14. In graffiti terms, "getting up" means getting your name (or tag) out and visible.