Acclaim to Announce Emergency Mayhem at This Year's E3

Humorous Arcade-Style Video Game to Offer Frantic Action by Placing Gamers at the Helm of Different Emergency Services Teams

E3, LOS ANGELES, CA, May 11, 2004 - Recruiting gamers to join the most off-beat and dysfunctional cast of heroes ever assembled, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that it will launch Emergency Mayhem in the spring of 2005 for the current generation of console gaming systems. Developed by Acclaim Studios Cheltenham, Emergency Mayhem will offer a humorous arcade-style video game experience, whereby gamers will take the helm of three different emergency services teams who are frantically racing against the clock to try and hold together their city which is coming apart at the seams.