E3 2004 Kickoff Photo

Xbox rocked the gaming industry today as Muhammad Ali, Denver Nugget Carmello Anthony and Markus Nasland, Vancouver Canucks, joined Robbie Bach, chief Xbox officer and Don Mattrick, president of Worldwide Studios, Electronic Arts Inc. (EA). Kicking off the Electronic Entertainment Expo, Xbox and EA unveiled a partnership that will make future versions of EA's sports and other games playable on the Xbox Live online gaming service. PHOTO: Sean Masterton