Nintendo DS Lets Players Touch the Future

Nintendo Redefines Game Play

LOS ANGELES, MAY 11, 2004 - Some look at video games and remain content with the way things are. Nintendo dreams of things and asks, "Why not?"

For 15 years Nintendo's Game Boy line has dominated the hand-held video game market. But today at the Electronics Entertainment Expo (E3), the new Nintendo DS creates a whole new category by radically altering the way people will play games. Nintendo DS remains on track to launch in Japan and North America before the end of the year, and in Europe the system will launch during the first quarter of 2005.