PS2 Supports the Hip-Hop Summit Action Network to Encourage America's Youth to Vote

NEW YORK and FOSTER CITY, Calif., June 15 /PRNewswire/ -- In an effort to empower young voters to participate in the 2004 election, PlayStation®2 has joined forces with Russell Simmons and the Hip-Hop Summit Action Network (HSAN) in a non-profit, non-partisan voter initiative. The last presidential election in 2000 only brought 36 percent of Americans ages 18-24 to the polls, according to census figures. With a PlayStation 2 in one out of every four U.S. households and as an entertainment leader for America's youth, Sony Computer Entertainment America will provide support for this outreach program and help HSAN encourage more youth voters to go to the polls this November. Through the credibility of today's hottest hip-hop artists, entertainment industry leaders and education advocates aimed at involving the hip-hop generation in issues such as voter education, youth leadership and economic advancement, the local Summits have already registered over a half million young people.