Game Industry Leaders to Participate at Next Generation Event

Sony, Microsoft and Leading Game Companies Headline 2004 Online Game Development Conference

AUSTIN, Texas, June 16, 2004 - The Austin Game Initiative today announced details of the 2004 Austin Game Conference (AGC), to be held September 9-10, 2004, at the Austin Convention Center. The critically acclaimed conference will begin with a unique event special to the Austin Game Conference as Microsoft and Sony will take the stage and deliver a shared keynote: "Massively Multiplayer Console Is Coming". Scott Henson, Director, Platform Strategy, Microsoft Xbox, will discuss Microsoft's approach to bringing MMOGs to the Xbox and Glen Van Datta, Director of Online Technology, Sony Computer Entertainment, will discuss Sony's PlayStation 2 strategy. Separately, Professor of Economics Edward Castronova will provide a keynote on digital economies.