Atari "Lights up the Sky" with New Fireworks MixMaster in RollerCoaster Tycoon 3

Best-Selling Franchise to Add Several New Features to Upcoming Game Shipping in November 2004

BEVERLY, Mass. - July 1, 2004 - Atari, Inc. (Nasdaq: ATAR) announced today that, in addition to all-new 3-D graphics and the ability to virtually "ride the rides," RollerCoaster Tycoon[sup]®[/sup] 3 will allow players to design amazing fireworks displays that can be choreographed to the music of their choice. Using the new Fireworks MixMasterTM, players can create pyrotechnic masterpieces and synchronize them to music using pre-set in-game songs or their own MP3 files. In addition, RollerCoaster Tycoon 3 will also include the ability to assign music to rides in the park, new realistic day and night cycles, a park lighting system and various weather effects. RollerCoaster Tycoon 3, the next addition to the best-selling RollerCoaster Tycoon[sup]®[/sup] franchise - the #1 Tycoon series with over seven million units sold life-to-date worldwide[sup](a)[/sup] - is scheduled to ship in November 2004.