Activision to Develop Games Based On the Hit Series "American Chopper"

MINNEAPOLIS--(BUSINESS WIRE)--July 16, 2004--Activision Value Publishing, a division of Activision, Inc. (Nasdaq:ATVI), today announced a multi-year alliance with Discovery Consumer Products to develop and distribute video games based on the popular television series "American Chopper." The agreement grants Activision Value interactive rights to publish "American Chopper" games for the PC, console and handheld platforms in North America. The first video games based on the "American Chopper" license are expected to be available at retail stores nationwide this holiday.