Infinium Labs Signs Black Rocket to Cement Brand, Broaden Exposure for On-Demand Gaming Service

SARASOTA, Fla.--(BUSINESS WIRE)--July 26, 2004--Infinium Labs (OTCBB:IFLB) has hired Black Rocket Euro RSCG as its advertising agency of record for the launch of the company's flagship Phantom Gaming Service[sup]™[/sup]. The San Francisco agency, best-known for successful introduction of Yahoo!, and Emmy-nominated commercials for Discover Brokerage and Lucky Magazine, was selected over several undisclosed national competitors.