EA'S Streetball Revolution Continues with NBA STREET V3, Now in Development

Create the Future of Street Basketball in Early 2005

REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 26, 2004--Electronic Arts (Nasdaq:ERTS) announced today that NBA STREET V3 is in development and scheduled for release in early 2005 under the EA SPORTS BIG[sup]™[/sup] brand. The game is being produced by Electronic Arts Canada, the studio which also is home to the industry-leading NBA LIVE and NCAA[sup]®[/sup] March Madness[sup]™[/sup] hoops videogame franchises.