RAISING HELL: ID SOFTWARE'S DOOM 3 FOR THE PC SHIPS TO RETAIL

Santa Monica, CA - August 3, 2004 - The terror is about to begin...id Software(tm) and Activision, Inc. (Nasdaq: ATVI) have unleashed evil on gamers worldwide with the release of DOOM 3(tm), the most anticipated PC game of the year. A sci-fi horror masterpiece, DOOM 3 combines a dramatic storyline, pulse-pounding action, incredible graphics and revolutionary technology to deliver the most gripping and frightening gaming experience ever created. PC Gamer has already declared DOOM 3 "a masterpiece of the art form," and awarded it a score of 94%. DOOM 3 is currently available at retail outlets nationwide for a suggested retail price of $54.99 and is rated "M" (Mature) by the ESRB.