Atari Reveals Details of Groundbreaking Project, 'Marc Ecko's Getting Up: Contents Under Pressure'

Atari, *ecko unltd., and The Collective Unveil Collaborative Effort to Create The Ultimate Urban Culture Game

BEVERLY, Mass.--(BUSINESS WIRE)--Aug. 12, 2004--Atari, Inc. (Nasdaq: ATAR) today revealed some of the details behind its video game collaboration with fashion pioneer Marc Ecko. Marc Ecko's Getting Up: Contents Under Pressure will represent the culmination of seven years of story and character development by Marc Ecko, himself a graphic artist with deep ties to graffiti and urban culture. Game development and design is being executed by The Collective, with Getting Up: Contents Under Pressure slated to be published by Atari in the second half of 2005 for the PlayStation[sup]®[/sup]2 computer entertainment system.