Disney and BSKYB Announce Launch of Disney Branded Interactive TV Games Service on Sky Gamestar

British Sky Broadcasting (BSkyB) and The Walt Disney Company Limited today announced a deal to deliver a Disney branded TV games service on Sky Gamestar, Sky's interactive TV games portal on the digital satellite platform.

The Disney service, called 'Disney Channel Play', launched on 12 August 2004 and enables people in over 7.4 million digital satellite homes to play games featuring some of Disney's most popular TV programmes, movies and characters including those from The Lion King and Aladdin. The service will feature up to three games at any time and will showcase both established film characters and popular brands from Disney Channel such as Kim Possible, Lilo & Stitch and Recess.