EA's Madden NFL 2005 Runs Up the Score

Biggest First Week in 15-Year Franchise History

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 19, 2004--Electronic Arts (Nasdaq:ERTS) today announced that, based on internal data, Madden NFL 2005 sold more than 1.35 million copies at retail stores within the first week, making it the biggest week one launch of a Madden NFL Football game in the franchise's fifteen year history.