10 Korean Companies, United Kingdom, Australia Join the Austin Game Conference

Leading Developer Conference Adds International Component

AUSTIN, Texas, August 23, 2004 - The Game Initiative, a leading producer of conferences and events for professionals in the computer and video game industry, announced that the Countries of Korea and the United Kingdom will each have a major presence at this year's Austin Game Conference (AGC) on September 9-10, 2004 in Austin, Texas. More than 10 Korean game companies will participate in a special Korean Pavilion at AGC established by iPark Silicon Valley, a Korean government subsidized agency. UK Trade and Investment representing the United Kingdom has joined as a sponsor as well. Australian companies are also exhibiting at this year's AGC.