EA Games’ highly-anticipated GBA title, The Urbz Sims in the City, has gone GOLD!

The Sims have hit the city and this time it's all about their reputation. Help save the city of Miniopolis from Daddy BigBucks' evil takeover by maintaining your rep level and becoming the biggest player in the city. For the first time, you are able to control your Urb 24/7 in the city that never sleeps.